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A call centre agent performing outbound tasks had to reach out to potential customers or to dig out warm leads. For this, agents opt to cold call. A cold call is an uninvited phone call made by agents to prospects with a desire to extract leads, promote offers, fill-up surveys, and collect information. Call centres are contacted by reputed B2B and B2C companies for the purpose of lead generation for which the cold calling is a formidable approach.
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