Your call is important to us. Please hold for the next available representative." How many times have we heard this automated message while trying to reach a customer service department? The frustration of waiting on hold can quickly diminish the not... Read more>>

"Your call centre is more than just a place where customers' inquiries are addressed; it's an investment. But, how do you quantify the return on investment (ROI) for your inbound call centre, especially in the context of the UK's telephon... Read more>>

It’s becoming harder and harder for the BPO firms to translate the costs into profit with increasing competitive edge along with the post-recession effects, the profit margin is dropping without any doubt. Though generating profit is not the pr... Read more>>

Enticing your customer has become harder as companies are commencing invaluable ideas within call centres to involve prospects and reach the targeted audience. Unlikely, customers are demanding high-quality services due to inevitable growth in techno... Read more>>

Indian call centres relish the assurance and trust of a global organisation. This country has been the first nation to stride into the call centre outsourcing industry.  Numerous multi-national companies based in the foreign land have already sh... Read more>>

Market segmentation can emerge as a decisive marketing strategy. Its primary objective is identifying and delineating market segments or a specific set of buyers that can become prospects or targets for company’s long term market plans. The maj... Read more>>