The advent of the BPO industry and its popularization has familiarized the world with two terms ‘outbound’ and ‘inbound’. Both of them are integral to the various processes and functions within a business. Basically, both the ... Read more>>

With numerous businesses now operating online, it is of no surprise that so many people think that most successful marketing campaigns can be implemented via email outreach, lead forms filling, and web chat software. After all, that’s what is r... Read more>>

It has been many years that the call centre made its mark and proved its eminence in the trade market. There exist two ways of contacting the customers namely, inbound and outbound, both differing from each other in the direction of call initiation. ... Read more>>

An unexpected rise in the number of incoming calls is one of the top challenges that every call centre manager faces once in a while. Sometimes the reasons are understood–even projected. However in many scenarios such spikes in call volume come... Read more>>