A Guide to Using Your Blog to Generate Leads

Posted by Janvi Anand

Recently, have you considered blogging as a method of generating leads? Alternatively, maybe you already have a blog, but it doesn't generate much traffic or leads?

No matter what, getting your blog to send a lot of leads your way isn't impossible.

To begin with, you need to have a thorough understanding of your audience and what their issues are. The rest is taken care of by creating content that resolves these pain points, combined with ways to get visitors to share.

There's no doubt that all this might overwhelm you at this point.

The good news is that you don't have to be as we've compiled a list of ways bloggers can generate leads from their blogs. The lead generation services process has also been explained.

Lead generation processes - how do they work?

Getting leads involves obtaining the contact information of interested or potential customers. It allows you to save their information so you can nurture them in the future to convert them.

Lead generation, therefore, is the first step in moving customers through the buying process. Taking a lead through various buying stages, for example, awareness, interest, consideration, and ultimately conversion, is possible once you have the contact information.

How Do You Measure Your Blog's Lead-to-Visit Conversion Rate?

A good conversion rate is around 2% to 5%, according to many marketing experts. Are your visitor to lead conversion rates (traffic conversion rates) good?

It isn't easy to define what constitutes a good lead-to-visit conversion rate. The reason for this is that, in most cases, conversion rates are related directly to business goals and strategies. The visitor-to-lead conversion rate is generally low for most businesses.

In an effort to provide more insight, we asked 23 marketing pros what their blog's lead-to-visit conversion rate is, and almost 25% confirmed our expectations.

The following 10 hacks will help you generate leads from your blog:

1. Take a look at the messaging on your homepage

A majority of bloggers receive most of their visitors from their homepages. Tandberg, an electronics company based in Norway that has been acquired by Cisco, increased their lead generation by almost 50 percent from a plain homepage CTA combined with images, subtitles, and headlines.

The more aggressively you promote your blog, the more visitors your homepage will attract from social networking sites, search engines, referring sites, and so on.

2. Create a free report or guide that you can customize

Providing a free report or guide and letting users download it after completing a form is a smart way to generate leads. The information you provide in this freebie should be full of sound advice and the best suggestions for your potential customers.

Creating an eBook for your customers can also be done with a handful of related how-to articles.

In the B2B lead generation industry, free resources, guides, and eBooks are the most common marketing tactics.

Freebies that are relevant, in high demand, exclusive, and scarce instantly become desirable, and users want them.

3. Create a link between your webinars and your content

Sending a webinar to your target audience is a relatively cost-effective way to reach them.

The company converted the generated leads into $50,000 in services using webinars, which resulted in close to 100 new leads.

When you provide value to your leads before asking them to register for your webinar, they are more likely to trust you.

4. The best way to create content is to find commercial keywords

The power of keywords lies in their ability to tell you what your target audience wants to know about. A commercial keyword, in particular, can give you a hint about what your potential customers are looking for. Imagine you're a plumber based in Chicago who wants to attract prospects from your city and its neighboring areas. The following tips can help you learn what your prospects are looking for.

Go to Google AdWords' Keyword Planner and enter your main keyword. The search term is "plumber service in Chicago." Click "Get ideas."

Discovering keywords that your prospects search for and creating content that attracts them to your plumbing business is easy. By focusing on a niche and creating articles aimed at finding answers to the questions of your audience, you have the opportunity to convert each member of that group into a lead.

In addition to this, by providing telephone answersing services to your potential customers' questions, you're building a personal brand. Over time, you will assemble a loyal audience eager to pay for your services and trust you.

It may take time for things to happen, but do not expect them to happen overnight. Keep it simple and focus on creating content that people are looking for.

5. Easy-to-Convert Landing Pages

It's important not to give too much weight to conversion rate optimization, as some top bloggers do. Most landing pages perform poorly and may only get a few opt-ins occasionally. In the meantime, there are others who perform brilliantly.

6. Providing exclusive access

Providing users with a valuable resource that can improve their lives, such as ideation, performance, or productivity, is another way to generate leads.

An example of this would be Fitocracy, an app and online platform catering to individuals with fitness and health goals. A fitness tracker app and a massive resource with how-to articles and exercise videos have been created around the company's mobile app.

A free membership is available after users sign up for the website. A member can hire a fitness coach to help them reach their health objectives, and also connect with others who are heavily into fitness, eventually creating a social network.

7. Put your content to good use

Bloggers and content marketers can generate leads easily. Creating awesome content on your blog will increase traffic and boost SEO rankings. A website that has original content will be more likely to be found by search engines. The search engine wants to reward sites that provide original and high-quality content.

Content creation not only builds a better site, but also improves your rankings, which will surely benefit your business.

What should you do when it comes to writing useful content?

Publish original content
Write headlines that are powerful
Engage your audience with your content
Make sure your answers are relevant
Ensure that information is sourced and reported precisely
Engage your audience with provoking and engaging content
Images and videos should be adde
Remove all fluff from your writing
Maintain a blog that is regularly updated

8. Make more use of case studies

Readers used to run away when they heard the words "case studies" because they were so uninspiring. For blogs and websites, they have recently become indispensable.

The Content Marketing Institute report suggests that case studies are the most effective strategy for both prospect nurturing and lead generation.

Create more case studies if you want to appear authoritative and authentic to the right audience. By studying a situation and coming up with a proven result, you will gain your audience's trust more than just writing from your own perspective.

If you are writing a case study, here are some tips to follow:

Give a brief overview of the study's findings.
Describe obstacles you faced or a client's problem.
Describe each challenge in detail.
Explain how your solution was successful and what the result was.
Include a conclusion and a call to action in your writing.

9. Clearly state what you want to accomplish

Just because you have written the last sentence of your blog post doesn't mean you're done. The blog entries you write should inspire your readers to take action. In your blog post, you discussed a topic, so you could offer a whitepaper or eBook that elaborates on that topic.

Each article you write should include a "call-to-action" that will turn your readers into leads, who will then become loyal customers.

10. Identify influential people in your field

In the absence of defining your target prospects as "influencers," your content will never be shared. It will be impossible for your blog to generate leads if they don't share even your best content. This is because your target customers do not have blogs in your niche!

Summary

The process of generating leads from your blog takes time. Get out of your comfort zone and spend energy.

In order to nurture your leads, you must repurpose your content and spread your net as wide as possible so that you can drive new leads to your business.

The chances of increasing your leads by 100 percent in a week are almost impossible, but with a consistent approach, you'll achieve this.

What are other lead generation techniques that have worked for you? Share your opinions, questions, or case studies.

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