To keep the business evolving, it is prominent to ensure that the sales funnel is fully loaded with the qualified leads. Here, organisations have only two options — generate leads on your own or approach a reputed outbound call centre to avail lead generation services.
Generally, business owners go with the second option because they know that the lead generation process can consume a lot of time and money. Besides, it has always been a wise decision to choose someone else to do the work that you can’t perform confidently.
There are many tactics that help B2C lead generation companies to generate leads, and some of them are:
- SMS marketing.
- Video marketing.
- Retarget marketing.
But there are some lead generation strategies that help the business to achieve more than expected. In this blog, those tactics are going to be revealed.
Do you want to lay your hands on the stack of qualified leads? Implement the below-mentioned tactics to gain the upper hand on your competitors:
1. Gate high-quality content
In the marketing world, no one can ignore the prominence of content marketing because it can help to fill the sales funnel with qualified leads in a jiffy. Owing to this, B2C lead generation companies of UK, Australia, etc. make sure that their marketers share only persuasive content on the internet.
As per the industry reports, 65% of netizens easily give their personal information like name, contact number, email address, etc. when the high-quality content is on offer. For lead generation companies, such information is vital as it would help in nurturing the potential customers.
From the business’s point of view, content marketing is incomplete without proper gating. This is so because you may not generate the desired the number of leads if you provide high-quality content without asking readers’ contact information.
Note: Content gating would only be beneficial for the business if it gets done properly. In addition, gating the wrong content like images or infographics could bring the adverse results. Therefore, content such as articles, white papers, e-books, etc. should only be gated.
2. Amplify the reach of the content
As we have already told that, a high-quality content could help to generate a mound of leads. However, it would only happen if maximum people go through your created content. Of course, posting content on the company’s website is a good tactic, but expecting every potential customer to visit your site to read write-ups is just like daydreaming.
In order to get a myriad of leads, it is paramount to amplify the reach of the content. For this, here are the two major successful strategies:
Take the help of social networking sites
In this digital era, social networking sites like Facebook, Twitter, etc. have drawn the attention of many B2C lead generation companies because people of all ages are present on social media platforms.
To promote content on the public platforms, marketers should post links of the write-ups with appropriate hashtags. To leave no stone unturned, paid ads option should be taken into consideration.
Another effective approach to promote content is ‘Guest Blogging.’ To get leads via guest blogging, marketers have to find the business-related websites on the internet, after that, post the write-ups with proper format and hashtags.
The best thing about the guest blogging is you don’t have to spend even a penny as there are numerous websites that allow free content posting. However, it is significant to ensure that the rules of the host website are not violated because it would end up in the content rejection, and that means zero promotion.
3. Send perfect lead nurturing emails
Email marketing, a traditional tactic, works as a helping hand when it comes to generating maximum qualified leads. The reason behind why this old-school technique hasn’t been outclassed yet is that email has become the part of everyone’s life.
That’s why B2C lead generation companies often try to send perfect emails in order to educate potential customers about the products or services.
Furthermore, prospects can easily be moved down into the sales funnel if the quality lead nurturing emails get sent. What characteristics lead nurturing emails actually include? We would like to inform that a reliable lead nurturing email consists of:
- A high-quality content.
- An eye-catching subject line.
- A precise placement of the CTA buttons.
- High-resolution images related to the products or services.
Apart from that, we would also like to mention that the movement of leads in the sales funnel heavily relies on the email open rate. So, the quality of lead nurturing emails shouldn’t be compromised in any condition.