Let’s face the truth that in spite of our noble intentions and great ideas, sometimes, our lead generation strategies don’t go hand in hand with the ground reality. You may have intended towards starting a monthly or weekly newsletter to get in touch with your audience but somehow it never could see the daylight, you may have planned of running a regular series of “How To” videos on YouTube or perhaps you have gathered just enough courage to start a campaign on Facebook and linked with all relevant groups– but then never shared any piece of information. The fact is we’ve all been there. Some of the biggest challenges faced by multiple companies in today’s dynamic world are driving quality leads, creating meaningful content, and then converting prospects into customers.
Well, a number of sales and marketing professionals have let qualified list of hot leads go cold because of lack of attention in taking follow-up with the plans and campaigns that have been executed prior. Rather than doing a better job with the next lists of leads, you can work on the potential cold lists to build a stream of revenues. Bringing this list back into your marketing campaign isn’t as difficult as you think.
Listed below are some important pointers that will help you to warm up the cold leads:
Life support for your cold lists: The first thing that you should perform is to contact your cold leads to eradicate the leads that no longer have any interests in your products/ services. If you have contacts in the email form, this is more likely that you will get high unsubscribe rate in your first outreach. Assuming that your leads once gets the qualified prospects, your first line of interaction with them should include a brief about your brand and what you do again. As they are not in contact with you for a longer time, it might possible that they have no idea about your brand. In the first communication with your prospective lead opportunity, it is important to avoid jumping into a sales pitch. Try to include some compelling content into your script and then persuade with the sale. After sorting out the lists on based of positive replies, you will be able to follow up the customer who are more interested.
Manage your communication expectations: Now, you have passed the first hurdle and reached out the cold leads, you should create the plans to keep going with the flow. No matter whether your leads are on an email list, are YouTube video subscribers, or are LinkedIn members, the topmost priority is to create engaging content on the consistent basis. In fact, don’t even approach the customers at the initial phase until you have at least 3 months of content planned in a row. Your best strategy is to be realistic with yourself about how often you will be able to create and publish the content. With the help of this strategy, you will be able to know how many channels or communication platforms you can manage. If you find that you cannot keep with the desired output, consider having a backup plan in hand instead of failing in achieving your goals. You can outsource lead generation services to a reliable vendor that not only provide useful content to add value to your brand, but also drive quality leads through best marketing strategies.
Create direct impact on the target audience: One of the major challenges for sales communications rises at the point where the creator starts to wonder whether the target audience is listening or not. All your communication efforts will be best served by keeping in mind that communication is a two-way process. In order to encourage interaction and compel audience towards your content, try to avoid flood of information that does not make any sense to the user. Make sure the content you are using to approach the audience is truly interesting and useful to the reader. On top of that, engage your audience with diverse content, including surveys and questions. This is the best way to create a direct impact on the target audience.
After executive these steps, it is better to analyse your engagement and interaction and create subset lists of cold leads turned warm. Take time to approach customers and asks where their interest lies. With just these simple steps, today’s cold list can easily be revived and cultivate value for your business.