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In the present day market scenario, where business world is witnessing cut-throat competition and customers are being spoilt for choices, organisations are left with no other option than offer quality services at competitive prices and supplement their offerings by ensuring best in-class customer experience. It was a thing of past that a customer would reach out to a business during the pre-defined business hours. Today, the sheer th... Read more>>
It is safe to say that today’s business world is customer-driven. The new-age customers are more learned and informed than those of twentieth-century who would seldom consider customer reviews, compare prices and evaluate exaggerated claims when it came to buying products. Today, customers have become demanding and commanding. They want products and services worth the time and resource that they are putting in to acquire them. Thi... Read more>>
It goes without saying that the economy of developing nations is thriving. And, it has surely had a positive impact on the global market. Over the last five years or so, the global market has become more competitive. The cut-throat competition in market has worked as a catalyst for businesses to constantly formulate new methods to innovate and improve their sales pitch. Devoid of a strong and quality sales pitch, it is impossible for a ... Read more>>
Market segmentation can emerge as a decisive marketing strategy. Its primary objective is identifying and delineating market segments or a specific set of buyers that can become prospects or targets for company’s long term market plans. The major benefit of marketing management is that it is useful in devising a technique that divides total demand into large homogenous segments that can be identified by visualizing some common tra... Read more>>
Many industry experts will agree that it is difficult to maintain high levels of productivity from their employees over a period of time. It has been as a constant challenge to keep the workforce motivated. This fact is especially true when we put the call centre industry in the limelight. It has often been witnessed that many organisations turn to material perks like bonuses, free lunches etc. in the hope of making their employees happ... Read more>>
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