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With sales and marketing on a never ending quest to drive campaigns and generate business with paying customers, the entire idea of B2C marketing success is being built around B2C lead generation. Business-to-consumer (B2C) involves a service or product offer from business to consumer, where merchants are involved to sell the products or services. Off late big and successful B2C businesses and lead generation companies UK have reduced their outbound marketing strategies in favor of inbound marketing strategies. They now engage inbound marketing by leveraging social media campaigns and attracting potential customers to actively participate in these campaigns.
The most successful B2C businesses have a few things in common – a solid online presence, a good social and digital connect with customers and prospects, and above all a consistent flow of high-quality incoming leads through these platforms. Traditional lead generation methods like cold calling and big customer events are expensive and time consuming, and are becoming a thing of the past. Digital media channels such as social media – Facebook, Twitter, blogs and video platforms like YouTube are becoming increasing popular and taking over as the new B2C lead generation phenomenon. B2C businesses now have greater and better opportunities to drive leads and increase sales now than ever before, all this at infinitesimal budget, when compared traditional marketing methods.
Online marketing played a very vital role in shaping the fate of Internet in the 1990s. Nowadays, 90% of the people aged between 18 to 40 turn to internet for research. Lead generation via the online model is a new model, compared to more traditional marketing methods, but it is quickly taking over the marketing world as companies realize that online marketing is cost effective, dynamic, more adaptable and more successful. Entire world is full of opportunities and potential leads. Potential customers from all over the map can be found through online marketing, they can be of any gender any age group.
Customers today do not want to be targeted and sold to – rather they want to do their own research and engage with brands that fit their requirements and expectations. Once this is accomplished, it is your job to nurture and develop the relationship and transform that lead into a prospect then advocate and more.
Effective and consistent B2C lead generation through inbound online marketing then becomes an important weapon of your marketing and lead generation strategy.
Some steps that lead generation companies UK incorporate to help business organisations improve their B2C lead generation through online marketing are:
Step 1: Establish your buyer personas
A good way to improve online marketing is to consider all customers as ideal and potential customers. Company needs to treat these customers as ideal and start dealing with them only.
Step 2: Revamp your website
First thing which need to be done by the companies is to revamp their website, because the first thing which is researched by the customer is website, so it must be very attractive and easy to access so that customers can easily connect to it. Publishing content regularly and consistently on website is a very effective way to strengthen brand image and capture leads.
Step 3: Create a plan for your content
There should be proper content and customers should easily connect to it. Website content offers a longer and more in-depth version of blog articles and often uses eBooks and infographics.
Step 4: Write and post your content
Once the content is ready then put it in action. Keep posting often and keep it consistent. For example, if a company is posting three days a week and posted its first blog on Monday at 4:00 PM then all others blog should be posted on same time and same days of every week.
Step 5: Promote, promote, promote
Promotion of the content need to be done consistently, exact keywords and relevant topics will help boost up the content. Content should be share via social media. Providing new content to social media on company pages will give extra boost.
Step 6: Repeat steps 3-5 as needed
New content needs to get posted on regular basis. Basically, it has both good and bad side to it. It is good because Google loves those sites which boost their relevance by posting regular content and strive hard to increases the traffic of the site, which is good for online marketing. The flip side of it is that content gets obsolete as soon as it gets posted. Thus, writers need to research to create new, interesting and captivating content.
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