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Every business model works on the basic idea of trading products and services for money or other products/service. To make a mark in market and climb the ladder of success, every business strives to increase its sales and boosts its revenues. While some businesses rope in experienced marketing agents to do industry research and formulate effective marketing strategies, others outsource this function to industry experts in this particular domain to get the work done by effective professionals.
Telemarketing is one offering of outbound call centres that has helped a multitude of companies to device efficient and effective marketing strategies at competitive pricing. Since the time outsourcing started gaining popularity, telemarketing has remained one process that many organisations preferred to outsource. Telemarketing has not only helped companies boost their sales figures, one of its subset – lead generation service, both B2B lead generation and B2C lead generation, has helped businesses acquire new customers and increase its customer base.
Telemarketing for SMEs
In this competitive world, it has become increasingly difficult for Small and Medium-Sized Enterprises (SMEs) acquire new customers. It is mainly because of the fact that these SMEs are not able to qualified and experienced in-house marketing staff that will perform due research and help them device effective marketing strategies. Not only this, they cannot afford to set-up an in-house telemarketing process. The inability to form effective sales and marketing strategies and implementing them properly by ensuring that everyone from a telemarketer to sales executive of Business Development team follows the strategies have costed them dearly. A huge number of start-up fails mainly due to the fact that they are not able to create brand awareness, retain clients and acquire new customers. The solution to this problem lies in adopting the cost effective approach of outsourcing telemarketing and B2C lead generation function to a reliable vendor who has a proven track record of delivering quality services and accomplishing pre-set goals in the required field. Outsourcing marketing research, telemarketing and lead generation functions to a third party not only helps SMEs to create brand awareness and generate qualified leads, but also gives them insights to customers’ needs and expectations, how market reacts and behaves and help them device effective sales and marketing strategies that will help them accomplish the desired results with ease.
How Outsourcing Telemarketing and B2C Lead Generation Can Help SMEs Grow?
It is hard for an entrepreneur or small business owners to outsource a process or at least a portion of process to an unknown firm. They have their set of apprehensions and doubts to clarify. They want to nurture their business on their own and see it grow. By taking care of all the functions on their own, they will become jack of all trades and master of none. They have to realise that to achieve success and expand their business it is a prerequisite that they focus on their core-competencies and expansion plans and hire professional telemarketing and lead generation companies UK to take care of telemarketing and lead generation aspect of their business. Below are few points that help these entrepreneurs and small businesses clear their doubts pertaining to outsourcing certain business functions like telemarketing and lead generation to industry experts:
In addition to cost effective telemarketing and lead generation services that help a business improve its telesales and lead numbers, these are some of the offerings of lead generation companies UK that help SMEs accomplish their business goals.
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Go4customer helped us increase our topline numbers with an effective outbound telemarketing program. Their highly motivated team with a focused strategy helped us achieve our sales and revenue targets with ease. We highly recommend their services
It was a pleasure working with Go4customer. Their customer survey service helped us gain insight of customers’ expectations and preferences. Really appreciate the work done.
Go4customer has done what no other telemarketing service provider has ever done. It has helped us build our brand image and propelled our sales. Thank you team for making us emerge as conqueror.
Till the time we outsourced our toll free services to Go4customers, we never imagined how positively it could help us acquire new clients and help our business grow. Thank you, team for making our business a huge success.
After availing Go4customer’s 24*7 order taking service, we saw a steep surge in our sales. Their pro-active executives seized every single opportunity of sale. Thanks to this efficient team, our sales has increased manifold.